Magenta Global proudly presents The World Sugar Summit 2009: Trading, Markets, Investments & Technologies – a very timely event hosted in Capetown, for both buyers and sellers, and members of the allied industries.

The sugar industry is a roller coaster industry which has over the years gone from great lows to great highs as a result of turbulent developments which has consistently shaped and defined the industry and its outlook both globally and regionally. These developments have far reaching implications and consequences for the industry, especially in the developing and emerging markets, not only in sugar production and consumption, but food security, investments, market, trade, sustainability and competitiveness in the market/industry. Against this background, it is critical to analyze the factors responsible for this ever-changing industry structure and gain understanding on how structural adjustments that impact on demand, supply, pricing and currency volatility in the industry can boom or doom your business. Furthermore, the sugar/ethanol interplay is an issue to be addressed as there is need in the industry to understand the outlook, the market, trade, investment and the demand-supply gap dilemma. What about Stevia? With the market for Stevia projected to hit the multi-billion mark in 2009, there is a strong need in the industry to understand the unique prospects and challenges that will emerge from this new development or “threat”. Will this be a boom or doom for the sugar industry and market or a will there be a Stevia synergy with the existing sweetener/sugar industry?

Responding to this increasing industry demand, The World Sugar Summit 2009, a carefully researched and organized event by Magenta Global, will provide an ideal platform to discuss and understand the market dynamics and fundamentals driving and shaping the industry globally and regionally, evaluate the many opportunities and challenges, explore possible solutions and gain the latest business intelligence while networking with potential business partners to assess opportunities with regional and international sugar players and stakeholders for investments, trade, diversification and productivity improvement.

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