Program

	Summit Day One: 2 September 2008
8.00	Registration Coffee & Tea
9.00	Welcome Address by Magenta Global
9.05	Welcome Address by Chairman
9.15	Host Government Regulatory Keynote Address Regulatory Roadmap for Ukraine Regulator (invited) Ministry of Transport and Communications, Ukraine
9.55	Industry Address Selling Fixed-Mobile Convergence in CEE FMC Service offerings: what the customer wants Marketing FMC Vasyl Latsanych Marketing Director MTS Ukraine
10.35	Industry Address Key Success Factors for 3G Services Services that bring ROI on 3G investment Customer benefits Success-driving enablers in the mobile industry Karl-Johan Nybell Director, Products and New Markets Tele2 Group
11.05	Morning Refreshments
11.35	New Mobile Economy: From Voice to Data & VAS as Revenue Drivers Evolution of the mobile economy – how the mobile customer’s expectations have changed Creating customer offers to match expectations The new business model: taking data & VAS as revenue drivers The new value chain Özcan Ermiş Deputy General Director - Sales & Marketing life:), Ukraine
12.10	Panel Discussion The New Mobile Economy & Value Chain: Making money with 3G Invited Speakers from Day One and guests
12.45	Networking Luncheon
14.00	Mobile Advertising in a Mobile Broadband Environment Comparing Mobile Advertising to General Advertising and to Direct Marketing Which channels are possible: SMS, Web, Wap, inside applications and content, and more Hurdles to overcome in setting up the channel capabilities How to set up your sales channel(s) Costing/pricing Stephanie Jackson Senior Director, Online and Internet Services Vodafone, Romania
14.40	Mobile Revenue Drivers: Lessons learnt from new EU Accession Countries Bernd Paschelke Director Corporate Development Era, Poland
15.20	Afternoon Refreshments
15.50	Practical Mobile Advertising – Beyond the Hype Location based marketing: retail offers, restaurants, bars Incentive-based marketing: games for ads, branded gaming Profile-based marketing, according to consumer’s interests Roberto Nardini Vice President Mobyland, Poland
16.30	Mobile Video Streaming Video streaming vs. mobile broadcast Business models and opportunities Offering content that matters The user-experience Ian Mullins CEO Yamgo.tv, UK
17.00	Closure of Day One

	Summit Day Two: 3 September 2008
8.30	Morning Coffee & Tea
9.00	Welcome Address by Chairman
9.10	EU Keynote Address The EU Policies on Mobile Roaming The "Eurotariff" cap for roaming costs - reasons for introduction, consumer benefits Current market failure in data and SMS roaming charges EU policies on data and SMS roaming charges - state of discussion and outlook Rudolf Strohmeier Head of Cabinet of Viviane Reding European Commission
9.40	Securing ROI on Mobile Broadband Network Investments Planning the network to minimize CAPEX and OPEX Profitably roll-out 3G/EV-DO outside largest population centers To Be Announced Senior Representative PEOPLEnet, Ukraine
10.20	A Competitive Strategy Entering a Highly Penetrated Mobile Market Pre-launch considerations How the first year evolved Differentiating in the market Focusing on both growth and loyalty Štefan Szabó Chief Strategy Officer Telefónica O2, Slovakia
11.00	Morning Refreshments
11.30	Azerfon’s Successful Entry into the Azeri Telecom Market The importance of building a brand Market strategy – Pricing Market strategy – VAS Converged Billing as a solution for advanced products Guido Helbich General Director Azerfon, Azerbaijan
12.05	Driving Video Call Adoption with 3G Dating How the 3G dating service works Geographical coverage Revenue opportunities Romi Parmar CEO The 3G Dating Agency, UK
12.40	Networking Luncheon
14.00	Panel Discussion Staying competitive in CEE and the Caucasus Invited Speakers from Day Two and guests
14.30	MegaFon's 3G Implementation Strategy Business opportunities in 3G Sizing Russian 3G market and potential revenue 3G launch experience in Russia Sergey Smolovik Head of Projects, Strategy Department MegaFon, Russian Federation
15.10	Afternoon Refreshments
15.40	Strategic Deployment of 3G & HSPA Networks CAPEX, OPEX & ROI: viable geographic deployment of a 3G network Going beyond the big cities: where to deploy next David Lee CEO Magticom, Georgia
16.20	The Move Towards IP-based Networks Strategies for a smooth migration Integrating circuit-switched and packet-switched networks and applications Managing the IP traffic Security concerns in IP networks Khaled Al-Rifai Group CTO VTEL Holdings
17.00	Closure of Summit

(last updated: 26 June 2008)